Everyone with a cell phone has probably received an unsolicited telemarketing robocall or text made by a company using an automated dialing system at some point. As we have previously written, a federal statute, the Telephone Consumer Protection Act (“TCPA”), prohibits making any autodialed call or sending a text to mobile phones, except in the case of an emergency or where the called party has provided their consent. And, where the autodialed call is a telemarketing call, that consent must be in writing. Significant fines have been levied against companies that violate the TCPA and related regulations.
Recently, however, there has been considerable debate as to whether a consumer’s consent to receive such calls, once given, can be withdrawn, and if so, whether consumers can waive that right so that marketers can continue to contact them despite a request to opt out. Although the TCPA and its implementing regulations give consumers the right to opt in to receiving telemarketing robocalls and texts, they are actually silent as to consumers’ ability to later change their minds and revoke that consent or opt out.
The further issue of whether consumers can waive their right to revoke their consent after having given it is discussed in a recent Pillsbury Client Alert by Pillsbury attorneys Catherine D. Meyer, Andrew D. Bluth, Amy L. Pierce and Elaine Lee entitled Stop Calling Me: Can Consumers Waive the Right to Revoke Consent under the TCPA? As the Client Alert points out, while most authorities and courts imply a right under the TCPA to revoke previously given consent, some recent decisions have revolved around whether the consumer can contractually give up that right to revoke.
Because the TCPA’s restrictions apply not just to businesses that use autodialers, but to businesses that use telephones capable of autodialing (which, some are arguing at the FCC, include pretty much any smartphone), the answer to this question could affect a large number of businesses and not just telemarketers.
In short, while the permanence of a consumer’s consent to be called is now somewhat up in the air, businesses calling consumer cell phones using equipment capable of autodialing need to be knowledgeable about all of the requirements of the TCPA, including whether they have received, and continue to have, a consumer’s consent to make that call.