The privacy practices of mobile applications (“Apps”) have been under scrutiny from a wide variety of domestic and foreign regulatory authorities of late. Most recently, California Attorney General Kamala D. Harris issued a press release regarding a new enforcement effort aimed at bringing mobile Apps into compliance with California’s Online Privacy Protection Act (“CalOPPA” or “Act”).
CalOPPA applies to any online service that collects personally identifiable information through the Internet about a California resident who uses or visits the online service. In other words — the Act appears to apply to the entire world wide web. And now that includes any mobile App that uses the Internet to collect personally identifiable information.
The California Attorney General’s action is another step towards requiring mobile Apps to provide consumers with the same sorts of privacy protections as they have come to expect when surfing the Web at home or work. What industry and regulators continue to struggle with is doing so in the unique environment of mobile devices.
Click here for a copy of California Attorney General Kamala D. Harris’ press release and a sample non-compliance letter.