John Hane of Pillsbury to Speak at the NAB Show in Las Vegas, Thursday, April 15, 2010, on Mobile Media

Date(s): Apr/09/2010

The event takes place between 10:30 AM-11:45 AM in N236 and will include a discussion of the potential for mobile media, whether it be broadcast DTV transmitted to mobile platforms, or programming delivered via apps on mobile phone operating systems, or via mobile phone web browsers. Other questions will include: what are the legal and intellectual property issues; what are the possible business models; is there going to be media content specific to mobile platforms; is this just an alternate channel of delivery for standard television content; or is this a new industry in the making?

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