On Wednesday, February 4th, Pillsbury’s Communications practice participated in a Webinar session entitled “Retrans Agreements: What the Other Side Knows…That You May Not.”
Retransmission agreements are growing more complex and retransmission fees are becoming a bigger share of broadcast revenue. As business approaches and technology evolve, broadcasters are packing more content into their signals and expanding their web offerings. Some cable operators are asking for more than simple retransmission rights when they pay cash to broadcasters. This can have a big impact on broadcast operations.
The Webinar session addressed the changing face of retransmission consent, and what station and station group executives need to know before their next round of negotiations. The Webinar also discussed post-agreement issues, including the mechanics of fee computation.
Questions addressed included:
- How can retransmission agreements restrict broadcast business opportunities?
- Can both sides benefit from deployment of new technologies like mobile video and interactive broadcasting?
A PDF version of event materials can be found at Retrans Agreements: What the Other Side Knows…That You May Not